KNOWLEDGE IS POWER CONFERENCE
Recently, I spoke at the Knowledge is Power Conference held in Dallas, TX. This event is designed to support and stimulate the growth of minority and women-owned businesses located in the Dallas/Fort Worth Area. The event’s sponsors included Dallas ISD, Dallas County Community Colleges (DCCCD), and City of Dallas. I sat on the Knowledge is Power Roundtable with other local Business Owners and CEOs. When asked “How do small companies survive in a tough economy,” I had the opportunity to share my 10 Small Business Survival Techniques:
There are ten simple steps to survive.
- Focus your plan. Who is buying now and what do they need now? How can I reach them?
- Sharpen your sword! How can I deliver better or faster? Changing what needs to be changed.
- Tailor your message. Use website or ezine. Focus on the current potential before the long term
- Dress the part. Have a cohesive message. Be consistent with your story: graphics, attire, website, storefront.
- Land on your purpose. Focus on what you WANT not what you DON’T WANT.
- Ask a Mentor. Honest assessment has incredible value.
- Be a duck. Calm on the surface, but furiously paddling. Don’t panic in public.
- Don’t make your world too small. For example: You are not a tutor. You are an Educational Consultant.
- Be a little crazy. The sane people work for someone else.
- Be TOUGH.
T – Tailor your message.
O – Out think the competition- make your story compelling.
U – Understand your customer.
G – Get in front of the right audience.
H – Have what the buyer needs. Have Fun!! Or Fake it!
Click here to download the panel handout from the conference.
POSTED BY: LISA LAMKIN, AIA